Special Event
April 1, 2026 5:00–6:30 PM Mudd 26

A Conversation with
Bruce Friedrich

Author of Meat and Founder of the Good Food Institute — a special evening hosted by the Johns Hopkins Alternative Protein Project.

Register Here →
Bruce Friedrich

About the Speaker

Bruce Friedrich

Founder & President, Good Food Institute  ·  JHU Alumnus

Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks with operations in India, Israel, Brazil, APAC, Europe, and the United States.

Charity evaluator Giving Green finds that GFI is one of the top five nonprofits for climate change mitigation — a status GFI has retained for the past four years.

Publishers Weekly included Bruce's new book Meat on its list of the 10 best new releases in science, writing: "This packed account makes food science feel like an urgent and essential undertaking."

About the Book

Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food — and Our Future

Bruce's new book makes the case for a fundamental transformation of how we produce the foods we love — and why the science of alternative proteins is one of the most important undertakings of our time.

"An engaging treatise on using science to make meat far more efficiently… includes fascinating observations in every chapter."
George Church — Professor of Genetics, Harvard Medical School
"The topic is crucial, and Friedrich's presentation is clear, persuasive, and entertaining."
Kim Stanley Robinson — Author, The Ministry for the Future
Meat "contributes to an important and timely global conversation."
Michael Kremer — Nobel Laureate in Economics
"Please read this book: it is engaging, informative, and gives us hope for a kinder future."
Jane Goodall — Primatologist & UN Messenger of Peace
Meat — book by Bruce Friedrich
Date April 1, 2026
Time 5:00–6:30 PM
Location Mudd 26
Hosted by JHU Alt. Protein Project
Register Here →