Special Event
April 1, 2026 5:00–6:30 PM Mudd 26

A Conversation with
Bruce Friedrich

Author of Meat and Founder of the Good Food Institute — a special evening hosted by the Johns Hopkins Alternative Protein Project.

Register Here →
Bruce Friedrich

About the Speaker

Bruce Friedrich

Founder & President, Good Food Institute  ·  JHU Alumnus

Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks with operations in India, Israel, Brazil, APAC, Europe, and the United States.

Charity evaluator Giving Green finds that GFI is one of the top five nonprofits for climate change mitigation — a status GFI has retained for the past four years.

Publishers Weekly selected Bruce's 2026 book Meat as one of the 10 best new releases in science, writing: "This packed account makes food science feel like an urgent and essential undertaking." Nature Magazine flagged it as one of its five "best science picks," saying it "has wide appeal."

About the Book

Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food — and Our Future

Bruce's new book makes the case for a fundamental transformation of how we produce the foods we love — and why the science of alternative proteins is one of the most important undertakings of our time.

Meat "contributes to an important and timely global conversation."
Michael Kremer — Nobel Laureate in Economics
"The topic is crucial, and Friedrich's presentation is clear, persuasive, and entertaining."
Kim Stanley Robinson — Author, The Ministry for the Future
"Please read this book: it is engaging, informative, and gives us hope for a kinder future."
Jane Goodall — Primatologist
"An engaging story of the visionaries who are inventing a new way to produce meat… what once seemed unimaginable can soon become commonplace."
Kathryn Aschheim — Deputy Editor, Nature Biotechnology
Meat — book by Bruce Friedrich
Date April 1, 2026
Time 5:00–6:30 PM
Location Mudd 26
Hosted by JHU Alt. Protein Project
Register Here →